Here we will walk you through the event registration flow so you can understand what guests will see when they sign up for your event.

You can see the example event (and register for it) here: 

You will share your Luma Event Page with your guests. On the Luma Event Page, they can register for the event.

You can find the link to the Luma Event URL on your Manage Event page.

If you'd like to customize the event link, you can do so on the More tab. But be careful to not change the link after you share it, because the original link won't work anymore.

This is the page that the guest will see:

On the event page, there is a button to register. The name and email are required for all guests who register on this form.

If the guest has filled in their information before, we will remember their information and let them sign in with one click.

You can add customize the registration form in the following ways:

When the guest submits the registration form, we send the guest a registration confirmation email with a calendar invite:

This email is designed so that the calendar invite automatically gets added to their calendar. They do not need to click "Add to Calendar" or download the calendar invite.

For Online Events — We generate a Unique Join Link for every guest

If the calendar invite was for an online event, you would see the link 

 that is a unique join link for that guest.

When a guest clicks on the unique join link, we redirect them to the Zoom or other URL that you have chosen when setting up the event.

The unique join link also helps with a few other things:

If you'd like to turn off event registration, you can do so from the Manage Event > Registration tab. There you'll see option to immediately turn off registration or to set a capacity or time limit. 

We send email reminders before the event. The default email reminders are sent 1 day and 1 hour before an in-person event. 

After the event, we send a feedback collection email. You can customize this email on the Manage Event Page ➡️ Blasts tab.

What happens when a guest registers for your event? Let's walk through the flow.

Event Registration Process

Getting feedback for events can be challenging. During online events, you're focused on facilitation, making it difficult to gauge reactions—especially with large groups where you can't see everyone's faces. For in-person events, collecting feedback as guests leave can create logistical headaches.

Luma lets you schedule and collect feedback after events automatically. Once your event ends, we'll automatically email your guests to ask what they thought.

To schedule, head over to your event’s Manage page, go to 

By default, the feedback email will be scheduled to be sent immediately after the event ends, but you can customize the time and the content of your feedback email.

When the guest clicks on an emoji, they will be taken to a page where they can leave more feedback.

We collect all of the feedback and update it in the 

With Luma feedback, you'll be hosting better events. And you'll have awesome event reviews that you'll be able to share on social media.

For an individual event, you can turn off the feedback email on the Manage Event > Blasts tab. 

If you'd like to default to feedback being off for all future events, you can go to your Calendar > Settings > Options and turn Collect Feedback off. That will affect events 

 so it will not change any of your existing events. 

Send a feedback email after your event to collect feedback on how the event went. Share positive feedback on social media.

Collect Feedback from your Event Guests

With Luma, it is easy to have co-hosts and / or managers for your events. This can be useful for scenarios like:

Go to the manage page for your event, and you can add a new host or manager by clicking on the Add Host button.

If the person you are adding isn't yet on Luma, you can set an avatar and name for them so that they don't need to do so themselves. If they are on Luma, we will use the information they have (which they can update in 

Here you can choose whether the person should be shown on the event page, have access to the manage event page, or both. When you are done, click on Invite Host to add them to your event.

When you add a host you have a couple options:

— This dictates if the host is listed on the public event page.

Hosts with the Manager role can add, remove, and manage other hosts. But the Creator of the event cannot be removed and the Creator always gets the Manager role.

Adding a Company or Organization as a Host

We recommend using the Luma Calendar feature to show a company as the event host. 

Luma Calendars allow you to create a Calendar for your company — that calendar will have a public page and it can have multiple admins. Calendar admins will be able to manage any event under that calendar. 

When an event is part of a Luma Calendar, the calendar name and avatar will show up on the event page. 

If you'd like to add a company a different way, you could create a dedicated Luma user account for your company like events@example.com and set up the company information on that account. 

We recommend setting up a Luma Calendar rather than creating a user account for your company. 

Easily manage events with your friends and team.

Adding Hosts and Managers to Your Event

In this video, I will demonstrate the powerful sharing and referral features in Luma that can help increase event attendance and ticket sales. I will show you how guests can easily invite their friends to events, how referral links work, and how you can track and give credit to referrers. This is an important tool for understanding where attendees are coming from. Please watch the video to learn more and take action by implementing these features in your events.

Powerful Sharing and Referral Features in Luma

Events are naturally social. If you're going to an event, you want to bring your friends to the event with you.

Luma encourages guests to invite their friends and makes it easy for the event host to see who is doing a good job inviting friends to join the event.

When you register for an event as a guest, you will get prompted to share a link for other people to join you at the event.

When someone else opens that link, they will see that you are inviting them to join:

And if you register from someone else's join link, we will keep track of that. The event host can see who has invited other people to join on the Insights tab of the event.

We recommend using this feature to see who is promoting your event and thanking them for sharing your event.

This feature is only available for events with their

 are often used by marketing tools to track where traffic is coming from and to measure the impact of different marketing efforts. 

 parameter. So you can create an event link with an additional 

 parameter to track page views and registrations.

https://lu.ma/paid-event?utm_source=help_article

Let guests invite their friends to your event and see which guests are sharing the event.

Event Referrals

If you are hosting an in person event, you will be able to check in guests as they arrive in order to verify their registration and to keep attendance.

Guests will receive a QR code in their email that you can scan when they come to the event. You can also search for their name on the guest list to check them in manually.

When you scan a guest's ticket, you'll see their information along with their current registration status. You'll also see a button to check them in (or to undo their check in), it will not automatically check them in.

Note that you will first need to open the Luma scanner via web, iOS app, or Android app before scanning a guest's QR code. You cannot scan from your phone's camera app.

Scan guests tickets to check them in for in person events. This helps you manage who joins your event and gives you attendance.

Check In Guests for In Person Events

You can restrict event location to approved and invited guests by doing the following:

Visitors to the event page will still see the city and approximate location of the event but they won't see the address or the precise location. For example, if you're hosting an event at your house in New York City, the event page will show that it's in New York but not where your house is.

This is independent from event visibility. You can have a Public or Private event and still restrict the physical location visibility of your event to approved and invited guests.

You can set up your event to only share the location with approved guests.

Hiding Your Event Location

Luma integrates with Zoom so that we can create meetings and webinars and track event attendance on your behalf. 

You can link your Zoom account when creating an event or by going to 

When you create an event on Luma, you'll be able to either choose an existing Zoom meeting or webinar or ask Luma to create a new Zoom meeting or webinar to connect to your Luma event. 

After you have created an event, you can update the Zoom by pasting in a new Zoom link. Once the event has been created, you can't tell Luma to autogenerate another meeting, you'll need to paste in a join link. 

Note that we don't support automatically creating Zoom meetings and webinars from the Luma iOS app.

When you link your Zoom, we will create a Zoom meeting or webinar on your Zoom account. That means that all of the settings, host permissions, etc, will be configured in your Zoom settings. We are not able to change those settings so you'll have to go into Zoom to update those. 

Zoom's webinar product allows you to host large events with over 10k participants, depending on your Zoom plan. Zoom webinars also allow you to separate the participants into panelists and audience.

Panelists have the ability to video chat, audio chat, share screen and more while the audience usually just participates via chatting, submitting polls, and asking questions.

Zoom webinars allow you to set up a registration page. Luma 

 that registration page. Guests will register for the event on the Luma webpage.

On the Create page, Luma can automatically create a webinar for you.

If you do not see the ability to choose between Meeting / Webinar, that means either you have not linked your Zoom account or that you have the ability to create webinars. Try attaching your Zoom or logging in with Zoom to fix this issue.

If you see an error with your Zoom connection, we recommend unlinking and re-linking your Zoom from Luma at 

. This can fix many issues by giving us a new connection to your Zoom. 

Luma can automatically create Zoom Meetings or Webinars.

Zoom Integration

When you host an event, you’ll want to get an understanding of where your guests are coming from. Luma helps you track that information from page visit to registration to actually showing up for the event. 

You can track where your guests are coming from on the Insights tab.

We keep track of guest referrals to make it easy for you to see who invited who to your event. 

When someone registers for an event, we update the URL in their browser to be a special share link for them. (You can see that a link is a special share link because it has a 

On the Insights tab, you can find which guests have referred their friends. You can also see this information by clicking on any guest.

, we will mark guests as checked in. You can filter to see guests that were checked in on the Guests tab.

If you are hosting an online event, we track a couple things:

If you are more curious about how Zoom tracking works, you can 

Understand how people are finding your event and registering.

Event Insights

Luma has a variety of crypto features that you can use to super-power your crypto events.

In this video, I will walk you through some of the crypto features in Luma. I will show you how to collect wallet addresses during registration, make them optional or required, and verify them. I will also demonstrate how to add token gating to your events using different contract addresses. Please note that we do not accept crypto payment at this time, but we are open to feedback and suggestions for future enhancements.

Crypto Features in Luma

You can require token gating for Luma events — guests will have to link their wallet and have the appropriate token in their wallet in order to register for the event. 

You can set up token gating on the Manage Event > Registration tab.

Here's what an event with token gating looks like as guests register:

We prevent the same wallet or the same token from registering multiple times. There can be at most one registration per wallet / NFT. So if one wallet owns multiple NFTs, it can only register once and we will pick the first matching NFT that we see.

You can collect Ethereum + Solana addresses as guests register. Guests will link their wallet and sign a message to confirm they own their address.

Guests can confirm their Ethereum address with Metamask or Coinbase and their Solana address with Glow or Phantom. 

Token gate your events, collect Ethereum + Solana addresses, and more.

We have a few different options for recurring / multi-session events in Luma.

Workarounds for multi-session events in Luma

Multi-Session / Recurring Events

When a guest registers for your Luma event, we create an account on the backend for them.

Their Luma account will be shared across all of the events they register for. So if they update their name, avatar, or social links, that will be reflected on their Luma Profile. 

You aren't able to update a guest's name or email because that is their profile information and you aren't able to edit someone else's profile.

 where they can sign in, update their name, and update any other profile information.

If someone registered with the wrong email, you aren't able to simply correct the email on the guest's table. But if the guest doesn't have any access to their email or made a typo, we have a workaround.

You can add another guest to the event with the correct email and then update the guest with the incorrect email to Not Going. 

In this video, I explain how to handle issues with guest registrations in Luma. I show you how to identify and correct incorrect email addresses and names, as well as how to update guest profile information. I also demonstrate how to invite guests directly and mark them as "going" without requiring them to accept an invitation or purchase a ticket. Watch this video to learn how to efficiently manage guest registrations in Luma.

Guests with Wrong Emails or Names

You can add a guest or direct them to the settings

Updating a Guest's Email or Name

We recommend sharing your event guest list on your event page. It's a great way to build social proof and give attendees an idea of who is going to be at the event. 

But if you'd like to have a more private list, you can hide the guest list by going to Manage Event → Guests tab and then toggling "Guest List".

Hi, in this Loom, I explain how to share and manage guest lists for events using Luma. I show you how to display the guest list on the event page, require registration to view the list, and hide the guest list for privacy. I also demonstrate how to update default settings for future events. No action is requested from you, but this information will help you understand how to effectively use Luma for event management.

Sharing and Managing Event Guest Lists

Show or hide your event guest list on the event page

Event Guest List

 in over 50 cities around the world where we feature high quality, interesting events. These pages inform visitors of what's happening in their cities, and help drive traffic to the featured events. Getting featured can greatly increase the number of registrations and ticket sales for an event. We've talked to hosts who have increased registrations and ticket sales over 5x after getting featured on Luma.

We have a curation system that periodically scans through eligible events and submit them to our curation team. You can also submit your event for consideration from a city page.

Please note that not eligible events are featured, and submitting your event doesn't make it more eligible than other events. 

Your chance may be higher if your event follows our guidelines below.

We aren't able to feature all events that are submitted to the explore pages. Here are some guidelines that the Luma curation team uses when choosing which events to feature:

Note that even if you meet all of the above criteria, your event may not be featured.

 We aren't able to comment on why a specific event was featured or not.

But even if you event is not featured, it may still be included in category pages, and is still eligible to show up on the suggested event feed for users as they use Luma. 

You want to make sure that your event has a location set on the event page. 

You can check to see if your event properly has an event location by checking the event page and seeing that it shows a map of the event.

If you paste in an address that we aren't able to find on Google Maps, we won't be able to associate that event with a location. So if you type in "Empire State Building" you will want to make sure to choose our suggestion that includes the city and location rather than keeping it as plain text. 

We send a weekly newsletter for each city page on Sunday at 6pm. That email will feature around 20 of the upcoming events in that city.  

If your event is approved and showing up on the explore page, it will be eligible for our weekly newsletter.

If your event is included in the Luma Explore but you do not want it to be, you can:

We feature great events to boost their reach.

Featuring Your Event on Luma

We want to make sure that your guests stay up-to-date as you change information on your event. 

When you change any of the following information, we will send guests an update with a new calendar invite:

If you are only editing information like the description or theme, we will 

 send out an update or notification. We only send out updates/notifications when you edit crucial pieces of information that we don't expect to be changed often. Reiterating that - if you just edit the description, we will not send out an update/notification. 

In the screenshot below, you can see a footer "Guests will receive an email update." which we will show when you've changed information that requires an update.

If a guest has the iOS app, we'll also push them a notification with the new event information. 

These updates will go out to guests that are "Going" to your event — if they are in another status such as "Invited" or "Not Going" they will not receive these updates. 

If you have Luma Plus, you can update the URL of your event to a custom link like 

We will not forward your old event link to your new event link, so please make sure choose your Event URL before sharing the link to your event with people. 

 but we do not support white labeled URLs. So you cannot use your own URL to host your Luma event. If you'd like to do that, you should check out our embed and API options. 

Keep your guests informed with changes to your event

Updating Event Information

If you are hosting a hybrid an event with both a physical and online location, you can set that up on Luma. 

You have a few options depending on how you want to message the event. 

In all cases, we recommend putting the physical address of the event as the location of the event since that will control how it appears on the map, the directions guests will get, and the timezone of the event. 

Option 1 — Create Different Ticket Types for Online + In Person

You can create separate ticket types on the Manage Event > Registration tab. You can create one ticket for online and another ticket for in person. 

This will let you set different prices and different capacities for each ticket type. 

Then we recommend including the Online link in the Registration and Reminder emails. 

Option 2 — One Ticket Type for Everyone

If you have a free event and don't need to know how many people will come in person vs online, you can just have one ticket type.

As in Option 1, you can still include the online join link in emails so that everyone has access to it. 

Host events with both a physical and online location

Hybrid Events

In this video, I will show you how to cancel an event on Luma. Whether you need to cancel due to unforeseen circumstances, refund attendees, or simply clean up your account, I'll guide you through the process step by step. I'll also explain the implications of canceling an event and provide important information about refunds. Watch this video to learn how to effectively manage your events on Luma.

How to Cancel an Event on Luma

You can cancel an event on Luma to delete the event page, refund guests, and automatically notify any guests. 

You can cancel an event to delete the event and refund guests

Canceling an Event

You can also get here by going to your Luma Settings → Payment tab. You can see your payment history on both the Luma website and the iOS app.

Click on the three dots to the right of the tickets you want receipts for, and select Download Receipt or Download Invoice.

You will be able to add information to your receipt like your Billing Address, Tax Information, and any other notes.

You can then use your browsers settings (Command + P on Mac, or Control + P on Windows) to print out the receipt/invoice or save it as a PDF.

Learn how to generate receipts or invoices for your paid Luma tickets.

Getting Receipts for Your Tickets

Your Luma event’s visibility can either be Public or Private. In particular:

Public: Public events are shown on your calendar and eligible to be featured on other calendars, such as our Discover calendars (

). Public events can also be indexed by search engines like Google and Bing.

Private: A private event will be unlisted and won’t be shown in any Luma calendar, including your own. Only people with the link can register. Search engines will be asked not to index private events.

You can set the visibility of your event when you create it. You can also change the visibility of the event from the Manage Event > Overview tab.

If you scroll to the bottom of that tab, you'll see something that looks like this:

To set a default visibility for new events in your calendar:

 > your calendar > Settings > Options > Event Visibility. From here, you can choose to set all future events to be Public or Private, along with other settings.

Note: Changes to event defaults won’t affect existing events in the calendar.

If you'd like to hide the location of the event to approved guests, you can look at 

. This is separate setting from "Event Visibility".

Learn more about your event’s Visibility settings and how you can set it for your event.

Setting your Event Visibility

Blasts are a great way to share more information about your event, such as announcing a special guest, an event update, or a logistical change.

You can send a blast from your event > Manage Event > Blasts tab.

Blasts will be sent via email, SMS, and push notifications. Guests will receive an SMS if they have linked their phone number or a push notification if they have the Luma app. Blasts will also be displayed on the event page for logged-in guests.

By default, Blasts will be sent all guests with the "Going" status. If you want more control over the Blast, you can click on Advanced.

From here, you can control the recipients of the Blasts, including different possible guest statuses or specific ticket types. You can add a subject line and longer text to your Blasts, with our 

. And you can schedule when the Blast should be sent.

We will automatically send SMS and push notifications to guests once they have verified their phone number and/or downloaded the Luma iOS app. 

Guests can control how they receive blasts (email/SMS/push) via their notification preferences. As a host, you are not able to specify a blast to be sent on a specific channel as that's a setting guests control. 