Once you've linked your Stripe account, you can set up ticket prices for your event on the Registration tab.

You can create multiple ticket types for your event with different prices and descriptions, and when guests check out, they will choose which ticket they want to purchase:

You can set up tickets with flexible pricing, such as:

You can also enable Require Approval for your paid tickets; guests are only charged when you approve their application.

Sell tickets to your event.

Creating a Paid Event

Luma helps you get paid for your events. For that, we use 

 as our payment processor. All payment is securely handled by Stripe and once set up, you should see funds arriving at your Stripe account instantly.

It is easy and fast to link your Luma account to Stripe. To set up your Stripe account, go to the 

 and find the calendar you want to set up. Then go to the Payment tab. 

You'll be taken through the flow of setting up your Stripe Account or linking an existing account. 

You can find your bank information as well as the list of payouts in your Stripe Dashboard. To find the correct Stripe account, you should:

For every payment in Luma, we also provide a way of opening the corresponding payment in Stripe. If you scroll down on the same Calendar > Payments tab, you'll see a Sales History section and each transaction will have a link to Stripe. 

Note: If you have already sold tickets, that means that you or a co-host must have set up your Stripe. You are not able to sell tickets without setting up a Stripe account. So if you aren't seeing your payouts, you may be looking at the wrong Stripe account. 

Luma does not create a Stripe Product for events or ticket sales. Additionally, we do not use the Stripe Tax feature so you will not be able to find any tax information in Stripe. 

You can find tax information in Luma, we cover that in separate support articles.

Set up your Stripe account and collecting money for your events

How to set up your Stripe Account

Sometimes you need to give people free access to your paid events, because they paid elsewhere, you want to give them a free trial, or some other reasons. To do so, you can create a coupon in Luma.

Go to the Registration tab of your Manage Event page, and click on 

. Give it a name, and specify how many times it can be used for. Save it, and send the coupon to your guest.

Also, if your event has multiple ticket types, you can choose which ticket type the coupon should be restricted to.

You can send your guests a link that will pre-apply a coupon of your choice. You can do that by clicking on the menu button at the right of the coupon and choosing "Copy Link". 

When your guest goes to the event page, they can click on Use a Coupon to enter the coupon code. Then they will be able to register for your event for free, without needing to enter any payment information.

Every event on Luma is managed by a Luma Calendar. If you'd like to create a coupon that can be applied for any event on the calendar, you can:

This coupon will be eligible for any event on your calendar.

Give people free or discounted access to paid events.

Create Coupons for Paid Events

With Luma, you can sell tickets to your events. Every so often, you'll need to issue a refund — if the guest can't make it,  accidentally bought two tickets, or any other reason.

You can issue a full refund from the Manage Event page > Guests tab.

From the Guests tab, you can click on a guest and hit the "Refund" button.

If you'd like to do a partial refund, you can open their transaction in Stripe and do a partial refund in Stripe.

We don't charge any additional fee to refund a guest, but you will need to cover the original credit card transaction fee and the Luma platform fee. 

So if you have a $50 ticket with $1.75 in credit card fees and $2.50 in Luma platform fees, you'll contribute $4.25 if you are going to give the customer a full refund.

If you want to issue a partial refund, you can do that from your Stripe Dashboard. To do this, you'll want to find the guest, open the guest panel, and then hit "View transaction on Stripe". That will take you to a page where you can view the charge and issue a partial refund. 

You can refund a guest's payment for an event.

Refunding a Guest

If you are hosting an event where a guest may want to register for multiple tickets, you can turn on Group Registration from your event.

You can turn on Group Registration from the Manage Event > Registration tab. You can see the button below in purple.

When a guest registers, they'll be able to select how many tickets they'd like to register for before checking out.

You can limit the number of tickets of each type that you'd like to sell as long as when the tickets are available for registration.

We do not yet support collecting additional information (like first/last name) for each guest or having custom registration questions for each ticket type. The person registering will fill out their information along with whatever registration questions are on the event. 

Allow guests to register or purchase multiple tickets

Group Registration

We support adding a Tax / VAT to all events under your calendar. 

You can set up your Tax Configuration by:

You can set the tax name and the percentage. This will be applied to all events managed by the calendar. 

The tax amount is included in the price we show to guests. For example, if you set a tax of 20% with a ticket price of $10, guests will see a ticket price of $12. 

When a guest checks out, we show the breakdown of the ticket price, the tax amount, and the total price they will pay. 

Note: We do not pay the tax authorities on your behalf. You are responsible for collecting and paying the legally required taxes.

If you'd like to see all transactions on your calendar along with taxes, you can download a CSV from your Luma dashboard.

In that CSV, you'll see a list of all transactions including the amount paid in taxes. 

For your reference, Luma's EIN is 85-1451475. We do not provide European VAT numbers.

You can set a tax rate for all events under your calendar

Taxes and VAT

Once you set up your payment details, you'll be ready to start accepting payments for your events. 

For all payments, we accept major credit and debit cards, Apple Pay, and Google Pay.

If you are based in a country with other payment methods, you can enable other payment methods on your calendar. 

Note: Some payment methods are not supported when your paid ticket type has 'Required Approval' enabled due to technical reasons.

In this video, I explain how to accept different payment methods on Luma. By default, we allow you to accept all major credit and debit cards, Apple Pay on iOS devices and Safari, and Google Pay on Android and Chrome. Additionally, we support specific payment methods for other countries. To enable different payment methods for your calendar, simply go to the calendars tab, select a calendar, go to settings, and then payment. This setting will apply to all events. Watch the video to learn more and take action to optimize your payment options.

Accepting Payment Methods on Luma

Learn how to accept credit card, Apple Pay, Google Pay and other payment methods.

Payment Methods

In this video, I will show you how to cancel an event on Luma. Whether you need to cancel due to unforeseen circumstances, refund attendees, or simply clean up your account, I'll guide you through the process step by step. I'll also explain the implications of canceling an event and provide important information about refunds. Watch this video to learn how to effectively manage your events on Luma.

How to Cancel an Event on Luma

You can cancel an event on Luma to delete the event page, refund guests, and automatically notify any guests. 

You can cancel an event to delete the event and refund guests

Canceling an Event

You can also get here by going to your Luma Settings → Payment tab. You can see your payment history on both the Luma website and the iOS app.

Click on the three dots to the right of the tickets you want receipts for, and select Download Receipt or Download Invoice.

You will be able to add information to your receipt like your Billing Address, Tax Information, and any other notes.

You can then use your browsers settings (Command + P on Mac, or Control + P on Windows) to print out the receipt/invoice or save it as a PDF.

Learn how to generate receipts or invoices for your paid Luma tickets.

Getting Receipts for Your Tickets

If someone buys a ticket to your event with a credit card, they may end up disputing the payment later on. This could happen for different reasons.

For example, here are some possible reasons we've seen for people to dispute a charge:

If the purchaser wins the dispute, the funds will be taken from your account and returned to the purchaser. You may also pay a penalty depending on your Stripe account. 

Disputes are serious and should be dealt with promptly. If you have a high rate of disputes your account risks suspension from Stripe and Luma. 

Luma does not handle disputes on your behalf. You are responsible for refunding guests and responding to your disputes.

We recommend reaching out to the purchaser as soon as possible to see if you can reach an agreement where they withdraw their dispute.

You can see more documentation about disputes in 

You can contest a dispute from your Stripe dashboard. In there, you'll need to provide information about your event and about the purchaser. 

You can find information about the guest timeline and purchase behavior on your Manage Event page. 

If someone disputes a payment, you can contest it or reach out to them.

Disputed Payments

When hosting an event, you may want to let guests purchase tickets when they arrive. Here's how to handle walk-up ticket sales smoothly with Luma:

The easiest way to handle door sales is to create a QR code that links to your event page. When guests arrive:

You can find your event's QR code on the Manage Event page.

Use the Luma iOS or Android app to check in guests as they arrive. The guest list updates in real-time as new registrations come in, so you can easily verify tickets purchased at the door.

For large events, consider setting up a dedicated registration desk with your QR code prominently displayed and staff ready to assist guests with the purchase process.

Note: We're working on additional features to support card payments and cash collection directly through the Luma app. 

You may want to accept tickets at the door or box office of your event

Selling In-Person Tickets

You can create multiple ticket types for an event on Luma. 

On web, you can go to Manage Event > Registration to see your ticket types. On iOS, you'll find the ticket types under Registration.

When setting up or editing a ticket type, you'll have a few options:

We do not have a way to hide ticket types. But you can delete a ticket type. If you delete a ticket type, guests with that ticket will not be affected.

Create multiple ticket types for paid, free, sliding scale, require approval and more

Setting Up Ticket Types

Luma supports collecting payment for tickets that require approval. You don't need to do anything special to set this up other than toggling Require Approval and setting the price for a ticket. 

When someone registers for a ticket that requires approval, their payment method will be authorized and a hold will be placed on their card (or other payment). If you approve their registration, we will complete the charge so that the funds are captured. If you decline their registration, we will release the hold on their payment method. 

Here are some commonly associated questions:

Luma supports collecting payment for tickets that require approval

Payment + Require Approval

If you are selling tickets to your events, you may have customers asking you for some information about your business on their receipts. 

You can customize those with some information about your business by customizing your Name, Address, and a Memo. 

As an event host you can add your billing or tax info to receipts

Customize Invoices / Receipts

You can create multiple ticket types for your event to give access to different parts of your event, handle different times or sessions, give different audiences different pricing (e.g. student vs GA), and give timed pricing (early bird vs last call). Ticket types are incredibly flexible.

You can also make a ticket type hidden. This makes it easy to only offer the ticket to a certain group of people. For example, we’ve seen conferences often create a Press ticket that is free but is only offered to press-members.

Once you’ve created a hidden ticket type, you’ll then be able to create codes that will unlock that ticket. Only guests who have a valid code will be able to register for the ticket. You can create these codes in the “Coupons & Access Codes” section of the Manage Event page.

When creating an unlock code, you can choose whether or not to also apply a discount. This can be a great way of giving people paid access to an event after it’s sold out. You create a hidden paid ticket type and share it with people. They will be able to bypass the “Sold Out” message and pay for a ticket you’ve reserved for them.

In this video, I walk you through how to create hidden ticket types for events using Luma. I demonstrate setting up a climate change conference in New York, where we can offer special tickets like press passes and VIP access. I also explain how to generate access codes that unlock these tickets without discounts. Please make sure to follow along and try creating your own hidden ticket types!

Creating Hidden Ticket Types 🎟️

Create special codes that unlock special tickets or discounts for your event

Unlock Codes

If you're selling tickets or memberships through Luma, here’s how to view your sales history and understand how payouts work.

You can track your sales on both the event and calendar levels.

Most Stripe accounts are set to a rolling payout schedule by default, meaning that funds are typically sent on the next business day or shortly after.

Luma’s platform fee and Stripe’s processing fee are automatically deducted from each transaction as it occurs.

You can see the full breakdown of fees in each transaction directly in Stripe.