From fitness sessions to online classes to paid communities, Luma gives communities space to find upcoming events, meet people, and access shared resources. Here are some examples of hosts bringing communities together using Luma:

The celeb-approved yoga wear brand, offers free community events globally to spread mindfulness.

Notion uses Luma for their ambassador program. Notion ambassadors meet, learn, and organize online events.

This cohort-based community, teaches the fundamentals of writing in a 30-day course with 500+ other writers.

​Visiting Partner at Pear Ventures, pre-seed and seed firm is teaching courses on decentralized finance (DeFi) investments.

author, is offering her workshops series on the power of journaling.

Helping 100,000+ students to fund their college tuition by simplifying the application process for scholarships, ScholarMe is also offering webinars to showcase additional

A private community of 315+ LinkedIn professionals use Luma to connect and build their skills to create online income.

A community of investors and founders use Luma to offer early-stage investors space on Luma to meet, connect, and learn.

Lolita Taub is Corporate Development VP at Catalyte and the Co-Founder and General Partner at The Community Fund where she invests in community-driven companies. Community members connect with Lolita to pitch, connect, and learn.

Tens of thousands of event hosts use Luma to bring their community together.

Case Studies

We support several markdown shortcuts to make it easier to create rich texts.

We've built a powerful, easy-to-use rich text editor that you can use for your newsletters, community library, and event descriptions.

Rich Text on Luma

We recommend having one Luma account per person. That ensures you can see all of your upcoming events in one place without switching between accounts. 

When you link an additional email, all invites sent to that email will be linked to your primary Luma account.

If you already have an existing Luma account with an email you'd like to link, you'll need to log into that account and delete it. Then you'll be able to link it. 

We aren't able to merge two Luma accounts on the backend. 

As a reminder, if you'd simply like to change your email, you can do so any time at 

As for phone numbers, you can link your phone number to your Luma account but you can have at most one phone number linked. 

Additionally, you can only link your phone number to one account. 

If you'd like to transfer the phone number that your Luma account is linked to, you can sign in to that account (you can sign into Luma via phone number) and then unlink your phone number from that account via 

Once your phone number is not linked to the previous account, you can link the phone number to the desired account. 

You can add multiple emails to your Luma account.

Merging Luma Accounts

We have built Luma to be a tool that is both delightful for both hosts and guests.

As part of that mission, we do not support sending cold emails or any emails to someone who has not given you their consent to receive emails. 

If you are buying emails or using a sourcing tool, please do not enter these emails into Luma. 

If you violate this policy, your account will be subject to suspension. If you are on Luma Plus, you will not be refunded for any extra time on your account.

As part of this policy, we expect that you will be importing valid emails into Luma. 

We expect to see the following across all of your emails:

If you go above these numbers, your email sending will be automatically suspended pending further review. 

We do not allow emailing people without their consent.

Email Consent and Cold Emailing

Hi! We have a non-profit discount of 40% off of Luma Plus. 

If you are working at a non-profit, please email 

 with a link to your Luma Calendar and a little more information about your organization. 

If you are a non-profit, we'd like to support you with a discount for Luma Plus.

Luma for Non-Profits

 in over 50 cities around the world where we feature high quality, interesting events. These pages inform visitors of what's happening in their cities, and help drive traffic to the featured events. Getting featured can greatly increase the number of registrations and ticket sales for an event. We've talked to hosts who have increased registrations and ticket sales over 5x after getting featured on Luma.

We have a curation system that periodically scans through eligible events and submit them to our curation team. You can also submit your event for consideration from a city page.

Please note that not eligible events are featured, and submitting your event doesn't make it more eligible than other events. 

Your chance may be higher if your event follows our guidelines below.

We aren't able to feature all events that are submitted to the explore pages. Here are some guidelines that the Luma curation team uses when choosing which events to feature:

Note that even if you meet all of the above criteria, your event may not be featured.

 We aren't able to comment on why a specific event was featured or not.

But even if you event is not featured, it may still be included in category pages, and is still eligible to show up on the suggested event feed for users as they use Luma. 

You want to make sure that your event has a location set on the event page. 

You can check to see if your event properly has an event location by checking the event page and seeing that it shows a map of the event.

If you paste in an address that we aren't able to find on Google Maps, we won't be able to associate that event with a location. So if you type in "Empire State Building" you will want to make sure to choose our suggestion that includes the city and location rather than keeping it as plain text. 

We send a weekly newsletter for each city page on Sunday at 6pm. That email will feature around 20 of the upcoming events in that city.  

If your event is approved and showing up on the explore page, it will be eligible for our weekly newsletter.

If your event is included in the Luma Explore but you do not want it to be, you can:

We feature great events to boost their reach.

Featuring Your Event on Luma

We aren't scheduling live demos of Luma now. But you can try out most of the functionality of Luma on our website.

You can sign up and create an event on the free plan. You can also see a variety of events and calendars on 

Luma Plus is a paid plan that has some improvements over the free plan like zero processing fees, more admins on a calendar, increased sends, and the features listed here 

. But the vast majority of features are available on the Luma Free plan. 

If you'd like more help, you can email us at 

You can try out Luma for free on our site

Scheduling a Demo

You can link your phone number to Luma at 

We send event invites, reminders, blasts, and other messages via SMS or WhatsApp if you have your phone number linked. 

If you'd like to opt out of these messages, you can update your 

If you are an event host and you send out a blast, we will automatically detect who has their phone number linked and send them an SMS. Guests have control over how they receive communications for email so as a host, you cannot turn off email / SMS for a specific communication.

We choose between SMS and WhatsApp to send messages based on the country your phone number is registered in. This list can change over time. For sending messages to the US and Canada, we use SMS while most other countries are via WhatsApp. 

We send invites, reminders, and blasts with SMS / WhatsApp

SMS / WhatsApp Messages

You can create an Event Chat from the Luma iOS app, in your event > Manage Event > Create Chat.

Once you create an event chat, we'll automatically add all event hosts and approved guests. As guests register, they will be added to the chat. They will also be notified that a Chat has started for your event.

 website and the iOS app. But as an event host, you'll need the 

As guests register for and cancel their registration, we will automatically add and remove them from the event chat. 