When you create an event on Luma, you can start sharing that link to collect registrations. You can collect unlimited registrations whether you are on the free plan or on the paid plan.

We have a send limit for the number of invites or newsletters you can send on Luma.

When you first sign up for Luma, you'll have a weekly limit of 15 sends. This can be used to test out Luma so that you can see how things work really quickly. And if you only need 15 sends, then you're all set.

Free Plan - 500 Weekly Sends (After Verification)

On the free plan, you can get 500 weekly sends by verifying your calendar. To verify your calendar, you just need to share a little information about your events and how you grew your contact list. The verification is quick and the majority of verification requests are approved within a few minutes. Once your calendar is verified, you'll immediately have 500 weekly sends. 

There are a few different places where we will prompt you to verify your calendar, but you can always find it via:

Once you verify your calendar, all events that are managed by the calendar will have increased sends. So other hosts on your events will be able to use your increased send limit.

We know that the verification process is a bit of a hassle, but it's important for us to keep Luma a safe, friendly place. We've seen that with any free plan, you get people that try to systematically abuse it, so we need to have some safeguards.

The base Luma Plus plan comes with 5k additional sends. And you can buy add-ons to get even more sends. You can find information about that pricing at 

Different plans allow you to invite more people to your event but you can always have unlimited registrations.

Understanding Import and Event Invite Limits

You can manage your Luma Plus subscription by:

There you will be able to update your payment method, change your plan, or turn off auto-renewal. 

Note: We are not able to process refunds for Luma Plus but you can cancel at any time. If you cancel, your plan will be active until the current period is over. 

You can cancel your Luma Plus at any time for any reason.

Cancelling Luma Plus

With Luma Plus, you can set up a Meta Tracking Pixel to track guest registrations.

We will send the following events to Meta:

You need Luma Plus in order to set up the Meta Tracking Pixel. Once you're on Luma Plus, you can set it up at Calendar > Settings > Options.

Set up a Meta tracking pixel to track event registrations

Facebook / Meta Tracking Pixel

​With Luma Plus, you can set up a Google Measurement ID to track guest registrations.

​We will send pageviews and the event ​

 to Google for both paid and unpaid events.

​You need Luma Plus in order to set up the Google Measurement ID. Once you're on Luma Plus, you can set it up at Calendar > Settings > Options.

Note: the Google Measurement ID can sometimes be referred to as a Google Analytics ID, Google Tag Manager ID, or Google Ads ID. Either way, this Google Measurement ID should let you track events that can be used with Google Analytics and Google Ads. 

Set up a Google tracking pixel to track event registrations

Google Analytics Measurement ID

You can see and manage your Luma Plus from within Luma. 

 to see which calendars you manage are on Luma Plus and then choose one of the calendars there.

If you open the Manage panel, you'll have a few options:

Understanding Import and Event Invite Limits

Cancelling Luma Plus

Facebook / Meta Tracking Pixel

Google Analytics Measurement ID

Managing Luma Plus