Google Analytics Measurement ID

Set up a Google tracking pixel to track event registrations

​With Luma Plus, you can set up a Google Measurement ID to track guest registrations.

​We will send pageviews and the event ​purchase to Google for both paid and unpaid events.

​You need Luma Plus in order to set up the Google Measurement ID. Once you're on Luma Plus, you can set it up at Calendar > Settings > Options.

Note: the Google Measurement ID can sometimes be referred to as a Google Analytics ID, Google Tag Manager ID, or Google Ads ID. Either way, this Google Measurement ID should let you track events that can be used with Google Analytics and Google Ads.

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