Google Analytics Measurement ID
Set up a Google tracking pixel to track event registrations
With Luma Plus, you can set up a Google Measurement ID to track guest registrations.
We will send pageviews and the event purchase
to Google for both paid and unpaid events.
You need Luma Plus in order to set up the Google Measurement ID. Once you're on Luma Plus, you can set it up at Calendar > Settings > Options.