Understanding Import and Event Invite Limits
When you create an event on Luma, you can start sharing that link to collect registrations. You can collect unlimited registrations whether you are on the free plan or on the paid plan.
We have a send limit for the number of invites or newsletters you can send on Luma.
When you first sign up for Luma, you'll have a weekly limit of 15 sends. This can be used to test out Luma so that you can see how things work really quickly. And if you only need 15 sends, then you're all set.
Free Plan - 500 Weekly Sends (After Verification)
On the free plan, you can get 500 weekly sends by verifying your calendar. To verify your calendar, you just need to share a little information about your events and how you grew your contact list. The verification is quick and the majority of verification requests are approved within a few minutes. Once your calendar is verified, you'll immediately have 500 weekly sends.
There are a few different places where we will prompt you to verify your calendar, but you can always find it via:
lu.ma/home/calendars - find the calendar you want to verify and click on it
Go to Settings → Send Limit
That tab will have more information about your available sends and give you a link to the verification form.
Once you verify your calendar, all events that are managed by the calendar will have increased sends. So other hosts on your events will be able to use your increased send limit.
We know that the verification process is a bit of a hassle, but it's important for us to keep Luma a safe, friendly place. We've seen that with any free plan, you get people that try to systematically abuse it, so we need to have some safeguards.
Additional Sends - Luma Plus
The base Luma Plus plan comes with 5k additional sends. And you can buy add-ons to get even more sends. You can find information about that pricing at lu.ma/pricing.