Luma vs Eventbrite

If you want a modern, easy-to-use platform that gets events live in minutes, choose Luma. If you need complex enterprise features like seat maps or want to run ads directly through the platform, Eventbrite might be worth the extra complexity and cost.

Quick Feature Comparison

Pricing

Luma: Free events are completely free. Paid tickets incur 3% platform fee plus Stripe processing (2.9% + 30¢).

On a $20 ticket this is $1.88 on the Free plan or $0.88 on Luma Plus (card fees only).

Eventbrite: Free events are also free. Per-ticket fees vary by tier, but a typical organiser on the Flex plan pays 3.5% + $1.79 plus payment processing (2.9% + 30¢).

On a $20 ticket that totals $3.11.

Cash Flow: With Luma, funds are paid out to your Stripe account immediately as guests purchase tickets, following Stripe's standard rolling payout schedule (typically 2 days in the US). This means you can use ticket revenue for event costs well before the event date.

With Eventbrite, unless you're on their specialized Scheduled Payouts program, funds are generally released after the event concludes (or 5 days before, on some plans). This can create cash-flow constraints for organizers who need to pay vendors up front.

Pricing checked on 2025-06-10. See Eventbrite's pricing page for up-to-date details.

Where Luma Shines

1. Incredibly easy to use: Create beautiful event pages in under 2 minutes. Companies like Alo, the NBA, and Stripe have shifted their events from Eventbrite to Luma for the superior experience.
2. Modern design & speed: Fast, mobile-first interface that guests actually enjoy using.
3. Lower fees: Straightforward 3% platform fee versus Eventbrite's higher blended rate.
4. Built-in engagement: Event chat, posts, and follow features keep attendees connected before and after events.

Why You Might Choose Eventbrite

• Seat maps & reserved seating – Essential for theatres and venues that need interactive seat selection.
• Built-in advertising platform – Run ticket promotion ads directly through Eventbrite rather than managing Facebook/Instagram campaigns separately.
• On-site hardware & box office – Scanners, printers, and at-the-door sales terminals for large events.
• Marketplace discovery – Public directory exposes events to millions of Eventbrite users each month.
• Brand recognition & perceived safety – Eventbrite is more widely known, and some guests may feel safer with a familiar brand.
• Advanced enterprise reporting – Detailed financial exports and multi-event dashboards.

Migrating from Eventbrite to Luma

1. Export guests and past events as CSV from Eventbrite.
2. In Luma, go to Settings → Imports → Eventbrite and upload the CSV.
3. Reconnect your Stripe account to keep payouts uninterrupted.
4. Share your new Luma event links with guests—legacy Eventbrite links can be redirected via a banner.
5. Contact support@lu.ma for white-glove migration if you have more than 50 past events.

FAQs

Can I import Eventbrite attendees' ticket types and promo codes? Yes—our importer maps ticket tiers automatically.

Will guests need to create a Luma account? Only if they want to join the community chat; they can RSVP with email alone.

Does Luma support reserved seating? Not yet. If you need seat maps today, Eventbrite may remain the better fit.

What People Are Saying

See what event organizers are saying about switching from Eventbrite to Luma:

"I love how incredibly intuitive and appealing Luma's UX is. From setting up your event, to creating coupons, viewing engagement insights, managing guests, and sending event reminders… so seamless. Eventbrite could never!"
— @iSlimfit

"It's amazing how Luma has come to totally dominate the ticketing space in a few short years... I'm grateful I at least haven't had to sign up for anything with Eventbrite"
— @BJ_Dyakov

"It's amazing how @LumaHQ is 10x better than Eventbrite"
— @duncan__c

"It's cute how bad eventbrite is vs. luma and how much less I'd want to go to an eventbrite event"
— @octal