Luma Plus Overview
Luma Plus is our premium subscription that provides advanced features and higher limits for power users and organizations. While Luma remains free forever with unlimited events and guests, Luma Plus offers professional tools to help you scale your events and reach more people.
Pricing Options
Luma Plus is available as either a monthly or annual subscription. The annual plan offers a discount compared to paying monthly. For specific pricing information, please visit lu.ma/pricing.
Key Features & Benefits
0% Platform Fee With Luma Plus, you pay 0% platform fees on paid events (compared to the standard 5% fee). This can result in significant savings if you regularly host paid events. Note that standard payment processing fees from Stripe still apply.
Increased Send Limits
- Free Plan: 500 invites and newsletters per week
- Luma Plus: 5,000 invites and newsletters per week
This 10x increase allows you to reach a much larger audience with your event invitations and newsletter communications. You can always send unlimited messages to guests who have already registered for your events.
More Calendar Admins
- Free Plan: Up to 3 admins per calendar
- Luma Plus: 5 admins included
This allows you to collaborate with a larger team while maintaining control over permissions and access.
Additional Premium Features
- Priority Support: Get faster response times from our support team
- API & Zapier Access: Full API access and Zapier integration for powerful automations
- Tax Collection: Automatically collect and manage sales tax for ticket sales
- Check-in Manager Role: Grant check-in-only access to event staff
- Custom Event URLs: Create branded, memorable URLs for your events
- Enhanced Registration: Collect detailed information including separate first and last names
Add-On Options
If you need even more capacity, you can purchase add-ons:
Extra Sends Need more than 5,000 weekly sends? Purchase additional send tiers to reach an even larger audience. Multiple tiers are available with both monthly and annual billing options.
Extra Admin Seats Add more than the included 5 admins to your calendar. Each additional seat is charged separately.
Important Notes
- Luma Plus is applied at the calendar level, not the account level.
- Some features may require calendar verification.
- The basic Luma plan remains free forever with unlimited events and guests.
- Send limits apply only to initial invitations and newsletters - you can always send unlimited messages to registered guests.
Getting Started
To upgrade to Luma Plus or learn more about current pricing and features, visit lu.ma/pricing. You can manage your subscription directly from your calendar settings.