Email Consent and Cold Emailing
We have built Luma to be a tool that is both delightful for both hosts and guests.
As part of that mission, we do not support sending cold emails or any emails to someone who has not given you their consent to receive emails.
If you are buying emails or using a sourcing tool, please do not enter these emails into Luma.
Important Note About Regarding Luma's Terms of Service
When you send emails on Luma, you must first go through our verification process, where you confirm that you agree to these policies. Sending emails without consent is considered a violation of our Terms of Service.
We understand that mistakes can happen, but if your account is suspended for sending unsolicited emails, Luma Plus subscriptions will not be refunded. This policy helps us maintain a positive experience for all users and protects the deliverability of emails for everyone on the platform.
Spam / Bounce Rates
As part of this policy, we expect that you will be importing valid emails into Luma.
We expect to see the following across all of your emails:
- A bounce rate of < 3%
- A spam rate of < 0.1%
If you go above these numbers, your email sending will be automatically suspended pending further review.