Creating an Event

Learn how to create and set up your first event on Luma

Creating an event on Luma is quick and easy. This guide will walk you through the process step by step.

Getting Started

You can create events on Luma using:

Website: Go to lu.ma/create or click "Create Event" from your home page
iOS App: Tap the "+" button in the Luma iOS app
Android App: Tap the "+" button in the Luma Android app

When you create an event as a host, it will automatically be added to your calendar (Google Calendar, Apple Calendar, Outlook, etc.) so you never miss your own events.

Basic Event Information

When creating an event, you'll start with the essential details:

Event Title Enter a clear, descriptive title for your event. This will be the main headline that guests see when browsing events.

Date and Time

Select the date and time for your event
Choose the appropriate timezone
For multi-day events, set both start and end dates
The timezone will default based on your event location

Event Type Choose the type of event you're hosting:

In-Person: For physical gatherings at a specific location
Online: For virtual events via Zoom, Google Meet, or other platforms
Hybrid: For events with both physical and online attendance options

Cover Image

Choose from Luma's curated gallery of beautiful cover images
Upload your own custom image
The cover image will be displayed prominently on your event page

Setting Your Location

For In-Person Events

Enter the venue name or address
The location will appear on a map on your event page

For Online Events

Add your meeting link (Zoom, Google Meet, etc.)
Luma will create unique join links for each guest to track attendance
You can update the meeting link anytime without sending new invites

For Hybrid Events

Set the physical location as your primary address
Include online joining instructions in your event description or emails

Event Description

Write a compelling description that includes:

What the event is about
Who should attend
What guests can expect
Any special instructions or requirements

You can format your description with:

Bold and italic text
Bullet points and numbered lists
Links to external resources
Emojis for visual appeal

Choosing a Theme

Luma offers over 40 beautiful themes to personalize your event page. From the create page, you can:

Preview different theme options
Choose from categories like Minimal, Confetti, Emoji, Pattern, and Seasonal
Customize colors to match your brand
See a live preview of how your event will look

Calendar Selection

Every event belongs to a calendar. You can:

Use your personal calendar (default option)
Select an existing team calendar you manage
Create a new calendar for a series of related events

Team calendars are great for:

Company events
Community organizations
Event series

Event Visibility

Choose who can see and register for your event:

Public: Events are shown on your calendar and eligible to be featured on Discover calendars. Can be indexed by search engines.
Private: Unlisted events that won't show on any calendar. Only people with the link can register.
Member-Only: Only shown to active members of your calendar membership (available for calendars with membership enabled)

Registration Settings

Configure how guests can register:

Require Approval: Review and approve each registration
Set Capacity: Limit the number of attendees
Enable Waitlist: Allow registration after capacity is reached

Creating Your Event

The initial event creation is designed to be quick and simple:

Fill in the basic information (title, date, location, description)
Choose a cover image and theme
Click "Create Event"

Your event will be created instantly and you'll be taken to the event management page where you can access many more advanced options.

After Creating Your Event

Once your event is created, you'll have access to the full event management dashboard with additional options:

Registration Tab: Set up ticket types, pricing, capacity limits, and registration questions
Guests Tab: View and manage your guest list, send invites, and check attendance
Blasts Tab: Schedule email reminders and announcements to your guests
More Tab: Access advanced settings like custom URLs, integrations, and analytics

Your event is live immediately after creation, but you can continue to update and refine it anytime.

Next Steps

After creating your event, you can:

Add registration questions to gather guest information
Set up ticket pricing for paid events
Add co-hosts and managers to help run your event
Send and schedule blasts to communicate with guests
Invite guests to your event

Tips for Success

Use high-quality cover images that represent your event well
Write clear, concise titles that tell guests exactly what to expect
Set up your event early to give guests time to plan
Share your event link on social media and with your network
Keep your event information updated as details change

Ready to create your first event? Head to lu.ma/create to get started!